WEEK 6 · SEND THE WEEK OF DECEMBER 10
The last call
Week 6 of the Holiday Email Playbook: send a clear, confident last-call email before your holiday deadline. Includes a subject line idea, a 10 minute challenge, and a real example.
Holiday deadlines are approaching, and your customers have a lot on their minds.
A last-call email gives them one final chance to shop before an ordering window closes. The key? Make it clear, helpful, and easy to act on.
1. Lead with the deadline
Don't bury the most important detail. If holiday preorders close Friday at 5 PM, say that right away! A few examples:
- Last chance to order: "Holiday orders close Friday at 5 PM!"
- Last chance to book: "Final appointments for the season are filling up!"
- Last chance to join: "Registration closes tonight!"
Only use deadlines that are real, and be careful not to promise delivery dates you can't guarantee.
2. Show customers what they can still get
Feature one beautiful product photo, a popular gift option, or the service you're offering.
Keep the message focused. This isn't the time to introduce five new things.
3. Give them one easy way to act
Make the next step obvious:
"Place your final order" · "Shop before the deadline" · "Book your holiday appointment"
One clear button is all you need.
Subject line inspo
Last call for holiday cookies! 🍪
Preorders close Friday at 5 PM!…
A last-call email doesn't have to be loud or pushy. A simple, helpful reminder with a clear deadline is often all it takes.
Your 10 minute challenge
Choose one real deadline worth sharing and send your customers a clear last-call email.
So they know exactly what to do next!
Make it in brzy
What are we sending today?
- Something to sell
- Something to share
- A quick poll
Which one sounds right?
- Preorders are open
- This week's menu is ready
- I made something new
- I'm almost sold out
Grab a favorite product photo, add your deadline in big, clear text, and link customers straight to your shop or booking page.
Make your deadline stand out with the Huge text size.
Create your last-call emailExample · Hazel Street Bakery
LAST CALL
Last chance to order! 🎄
Preorders close Friday at 5 PM
Our holiday cookie preorder window is almost closed!
If you've been thinking about ordering a box for your holiday celebrations, now's the time.
We'd love to bake something special for you!
Thank you for making our holiday season so sweet. ❤️
Made with Something to sell → I'm almost sold out.
One email. A few minutes. Done.
Jen & Letha
Featured brzy tool: Content Helper