WEEK 5 · SEND THE WEEK OF DECEMBER 3
A little reminder goes a long way
Week 5 of the Holiday Email Playbook: send a friendly reminder that brings customers back before the holidays. Includes a subject line idea, a 10 minute challenge, and a real example.
Your customers are busy! Between holiday shopping, family plans, and everything else on their calendars, it's easy to forget about something they meant to buy.
A friendly reminder helps bring your business back to mind. And you don't need a big promotion to make it work.
1. Remind them what they're missing
Choose one thing to highlight. It could be your holiday collection, a popular product, or a service customers can still book.
Use a photo they've already seen or one that shows exactly what you're offering.
2. Share a real reason to act
Is your preorder window closing? Is your last shipping date approaching? Are appointment spots filling up? Let customers know! A few examples:
- Bakers: "Holiday cookie preorders close this Friday!"
- Boutiques: "Order by December 12 for our recommended holiday shipping window."
- Service businesses: "We still have a few appointments available before the holidays!"
Only mention deadlines or limited availability when they're real. Your customers will appreciate knowing what to expect.
3. Make ordering easy
Keep your email short and include one clear button:
"Shop holiday favorites" · "Place your preorder" · "Book your appointment"
The easier you make it, the more likely customers are to follow through.
Subject line inspo
Still need holiday cookies? 🍪
A little reminder before preorders close!…
You don't have to offer a discount to give customers a reason to shop. A helpful reminder at the right time can do the trick.
Your 10 minute challenge
Think of one thing customers might have been meaning to buy, and send them a friendly reminder this week.
Sometimes they just need a little nudge!
Make it in brzy
What are we sending today?
- Something to sell
- Something to share
- A quick poll
Which one sounds right?
- Preorders are open
- This week's menu is ready
- I made something new
- I'm almost sold out
You don't need to start from scratch. Reuse a favorite product photo, add a quick reminder, and link customers straight to where they can buy.
Already sent your launch email? Resend it to anyone who didn't open it.
Create your reminder emailExample · Sugar Pine Cookies
PREORDERS CLOSE FRIDAY
There's still time to order! 🎄
Just a friendly reminder that our holiday cookie boxes are available for preorder!
Whether you're bringing something sweet to a holiday party, gifting a neighbor, or treating yourself, we'd love to bake a box for you.
Preorders close this Friday!
We can't wait to bake for you! ❤️
Made with Something to sell → Preorders are open.
One email. A few minutes. Done.
Jen & Letha
Featured brzy tool: Resend to people who didn't open