WEEK 4 · SEND THE WEEK OF NOVEMBER 25
Your hard work deserves the spotlight
Week 4 of the Holiday Email Playbook: turn an everyday behind-the-scenes moment into an email customers love. Includes a subject line idea, a 10 minute challenge, and a real example.

You've been working hard this holiday season. Why not show it off?
The products you're creating, the orders you're packing, and all those little details you put so much care into are exactly what your customers love seeing. And they make great email content!
1. Show what you're working on
Grab a photo from your camera roll. It doesn't need to be professional or perfectly styled. Need inspiration?
- Bakers: Share holiday treats being decorated or orders ready for pickup.
- Boutiques: Show off your most popular gift bundles.
- Makers: Give customers a look at how your products come together.
- Service businesses: Share a recent project or holiday preparation.
2. Tell a little story
What makes this moment special? What are you excited about?
Keep it conversational, like you're talking to a customer in person. For example:
"Our kitchen has been busy putting together holiday cookie boxes this week, and we couldn't be more excited to share them with you!"
3. Make it easy to shop
If someone loves what they see, give them an easy next step. Link to the product, your holiday collection, or your booking page.
One photo. A few sentences. One button.
That's all you need to turn an everyday moment into an opportunity to connect with customers and encourage sales.
Subject line inspo
Look what we've been baking! 🍪
Our kitchen has been busy this week!…

Your 10 minute challenge
Find one photo from your business this week and turn it into an email.
Your hard work deserves to be seen!
Make it in brzy
What are we sending today?
- Something to sell
- Something to share
- A quick poll
Which one sounds right?
- Just finished this one
- What I'm working on
- Behind the scenes
- A quick tip
- A customer favorite
Drop a favorite photo from your camera roll into brzy, add a few sentences, and link to your shop or booking page.
Create your behind-the-scenes emailExample · Maple & Mill Bakehouse
FROM OUR KITCHEN
It's getting pretty festive around here! 🎄

Our kitchen has been full of frosting, sprinkles, and holiday music this week!
We're busy putting together our holiday cookie boxes, and seeing all these sweet little treats come together might just be our favorite part of the season.
If you've been thinking about ordering a box, we'd love to make one for you!
Thanks for letting us be a little part of your holiday celebrations. ❤️
Made with Something to share → What I'm working on.
One email. A few minutes. Done.
Jen & Letha
Featured brzy tool: Content Helper